Kara Swisher is crying as the audience gives a standing ovation and her last Code session ends. That's it, folks!

"Just remember it doesn't matter where you came from, it's who you are," Kara remembers Steve telling her before he hugged her once. She says her one-word description is "surprising."

Kara asks each panelist for one word to summarize Steve:

Cook: "Curiosity"

Laurene: "Radiant"

Jony: "Pure"

Questioner follows up that everyone in the room has an iPhone. Says "you are a monopoly." Cook says "the facts don't bear you out."

Asked about competition, Cook says "we have fierce competitors. We are not the market leader in terms of share, Samsung is." Mentions others like Google and Huawei. "What we do is try and very simply tell our product story, say what we're about, and make it as simple a message as possible."

Asked about ads, Cook says "digital advertising is not a bad thing. What is not good is vacuuming up people’s data when they’re not doing so in an informed basis. We try to put the user in the driver seat there to own their data."

"I don't hear our users asking us to put a lot of energy on that at this point," Cook says of adopting RCS, the new messaging standard Google is campaigning for Apple to adopt so that the Messages app will work better with Android phones.

Audience questioner says he can't send his mom some videos on her iPhone from his Android. Cook tells him to buy his mom an iPhone and the audience roars.

"I don't hear our users asking that we put a lot of energy" into RCS, says Cook in response to a question. "I would love to convert you to an iPhone."

On the topic of spirituality and its importance to Steve, Laurene says when Steve was young he dropped out of college to go to India. "That was a spiritual exploration that he had." He studied Zen. "He had a very sophisticated notion that not only that all our time is brief...but also the way to use your time in a very wise and deliberate manner." 

Jony is talking about turning complex ideas into something real. He says it happens once or twice every day. And that if "sometimes you don't have that context, it could look like anti-social behavior."